Anja Knorr | Hi, I am Anja Knorr. Content creator, copywriter & social media consultant at your service.

About Me

/Who Am I

Content Creator Anja Knorr (1)

I am a digital content creator, copywriter and social media expert for people or businesses in the travel and lifestyle sector. I help people to live, work, travel and feel deeper.

My 15+ years work experience in big corporations such as Deutsche Bahn AG provided me with pro skills in editing and writing, realizing hundreds of successful online marketing projects and building up a strong understanding of the international travel media landscape.

I write stories and blog posts, create and edit videos as well as producing social media content to engage customers globally. I am a regular travel expert on TV and radio shows as well as print and online media to talk about destinations, traveling and location independent work.

Services

/What I do

I am a travel blogger, travel consultant, digital content creator, independent writer and social media specialist. I cover travel, food, lifestyle, outdoor adventure sports and sustainability for a number of global publications such as TUI.

As a globetrotter and digital nomad I traveled to more than 60 countries and share my knowledge on my professional adventure travel blog happybackpacker. It is one of Germany’s leading travel blogs for backpacking and adventure travels and has been mentioned in numerous well-known news media across Germany. The blog has more than 25.000 unique visitors each month and more than 35.000 social media followers.

CONTENT CREATION & STORYTELLING

I OFFER

Original, compelling and engaging content in both English or German for:

Your Travel-, Tourism- & Lifestyle Related Website or (Corporate) Blog

Your Social Media Channels

Your Newsletter, eBook, Online Brochures & more

CREATION OF BLOGS & SOCIAL MEDIA MARKETING

I OFFER

Conceptual design of blogs targeting your goals and audience

Establishing your blog and elaborating trending themes

Content production such as text, photos and videos

Monitoring of the Social Media Output

BLOGGER RELATIONS & CAMPAIGNS

I OFFER

Help with organizing Blog Trips

Finding the right Travel Bloggers for your Campaigns

Liasing with Blogger Collectives and Top-Influencers from the International Travel Blogger Scene

Monitoring of the Social Media Output

Portfolio

/Work done so far

Content creation and storytelling have become integral to my work from both sides – brand/organization and creator. I have been texting and copywriting for travel websites, tourism portals, city guides, blogs, newsletters and social media channels.

As blogger campaigns and social media are tightly linked, I naturally developed good skills in social media marketing too.

I built up and widened the networks of bloggers and influencers of numerous companies, created campaigns and helped to establish new concepts and standards.