Lifestyle & TravelContent Creator. Copywriter. PR professional.

About Me

/Who Am I

I am a digital content creator, copywriter and social media expert for people or businesses in the travel and lifestyle sector. I help people to live, work, travel and feel deeper.

I am the creator of Happy Backpacker, one of Germany’s most popular travel blogs with more than 25,000 unique visitors each month.

My 15+ years work experience provided me with pro skills in marketing, realizing hundreds of successful online marketing projects and building up a strong understanding of the international travel media landscape.

I have worked many years in big corporations such as Deutsche Bahn AG editing and writing as well as managing in-house and freelance reporters, working with designers and sub-editors. I write stories and blog posts, create and edit videos as well as producing social media content to engage customers globally. I am a regular travel expert on TV and radio shows as well as print and online media to talk about destinations, traveling and location independent work.


/What I do

I am a travel blogger, travel consultant, digital content creator, independent writer and social media specialist. I cover travel, food, lifestyle, outdoor adventure sports and sustainability for a number of global publications such as TUI.

As a globetrotter and digital nomad I traveled to more than 60 countries and share my knowledge on my professional adventure travel blog happybackpacker. It is one of Germany’s leading travel blogs for backpacking and adventure travels and has been mentioned in numerous well-known news media across Germany. The blog has more than 25.000 unique visitors each month and more than 35.000 social media followers.



Original, compelling and engaging content in both English or German for:

Your Travel-, Tourism- & Lifestyle Related Website or (Corporate) Blog

Your Social Media Channels

Your Newsletter, eBook, Online Brochures & more



Conceptual design of blogs targeting your goals and audience

Establishing your blog and elaborating trending themes

Content production such as text, photos and videos

Monitoring of the Social Media Output



Help with organizing Blog Trips

Finding the right Travel Bloggers for your Campaigns

Liasing with Blogger Collectives and Top-Influencers from the International Travel Blogger Scene

Monitoring of the Social Media Output


97%Texting & Social Media
89%Project Management
91%Blogger Relations
86%Online Marketing


/Work done so far

Content creation and storytelling have become integral to my work from both sides – brand/organization and creator. I have been texting and copywriting for travel websites, tourism portals, city guides, blogs, newsletters and social media channels.

As blogger campaigns and social media are tightly linked, I naturally developed good skills in social media marketing too.

I built up and widened the networks of bloggers and influencers of numerous companies, created campaigns and helped to establish new concepts and standards.


Always totally professional, and an absolute pleasure to work with. Anja is a highly motivated, personable professional with a knack for knowing what the customer wants and needs.
Rosa Erades – Global Communication Experts – PR Manager
Die Kommunikation verlief immer schnell, direkt, super freundlich und reibungslos, ihre Arbeit kommt stets von Herzen und versprüht regelrecht den Spaß am Reisen und Schreiben, der ansteckt.
Johanna Reimann
Content Marketing bei GoEuro
Die exzellenten Zugriffszahlen zeigen, dass Anja mit Ihren Texten die Interessen unserer Nutzer trifft.
Thomas Rebbe
Head of Editorial Content, Editor-in-Chief bei 1&1 Mail & Media GmbH


/Get in touch with me